Graphic Designer, Art Director, & Illustrator based in Chicago, IL. ✌🏽
Timberland
Type West
Stanley
Campus Collaborative
Lauren Hall
HI-CHEW
Design Museum of Chicago
Stagehands
🖼️ Instagram
Client: Timberland
Agency: Newbridge Marketing
Role: Art Director, Graphic, & Production Designer
Our creative department was responsible for re-imagining how the Timberland Bodega Pop-Up Campaign showed up in Atlanta, D.C. and Detroit while leading up to their grand opening retail locations.
RESPONSIBILITIES: ART
DIRECTION, DESIGN ACROSS DIGITAL & IRL TOUCHPOINTS,
INCLUDING: BODEGA DESIGN, LOGO LOCK-UP, PRINTED SIGNAGE, TRUCK WRAP, LEATHER EMBOSS, ORGANIC & PAID SOCIAL ADS,
AND EMAIL MARKETING.
Student Work
Program: Type West Online @ The Letterform Archive
Project: Shop Artist Revival Typeface
“Shop Artist” is a distinctive text typeface that features straight triangular serifs with ornamental detail. It balances functionality with aesthetic sophistication. Key attributes include: short and long descenders, stubby serifs, and the combination of thick and thin high contrast stems.
This revival typeface is meant for all projects that demand text with a dash of personality and quirk in every aspect. The characters share a nod to the American Arts &Crafts Movement with a combination of Art Nouveau. "Shop Artist” is ideal for various graphic applications in the likes of: booklets, music industry ephemera, advertising, and boutique branding.
RESPONSIBILITIES: TYPE DESIGN, GRAPHIC DESIGN, & ART
DIRECTION
Client: Stanley
Agency: Newbridge Marketing
Creative Direction: X.Wave
Role: Art Director, Graphic, & Production Designer
Stanley challenged Newbridge to connect with Gen Z on-campus through a high-impact mobile tour that would build brand love, drive engagement, and increase sales—positioning Stanley as the go-to drinkware brand for a new generation of consumers.
The Stanley Studio H2O Tour was a 13-week mobile pop-up activation across 14 college campuses designed to cement Stanley’s status as a must-have among students.
In collaboration with X.Wave and Stanley team, I assisted with the creative direction and logo for the campaign. From there, I ran and designed digital, print, and production assets for the tour from the trailer design, on-site signage, staff uniform, to the tour website, email marketing, paid & orgainic social.
RESPONSIBILITIES: ART
DIRECTION, DESIGN ACROSS DIGITAL & IRL TOUCHPOINTS,
INCLUDING: TRAILER DESIGN, LOGO LOCK-UP, PRINTED SIGNAGE, AND AIRSTREAM WRAP. WEB DESIGN, ORGANIC & PAID SOCIAL ADS,
AND EMAIL MARKETING.
Agency: Newbridge Marketing
Project: Campus Collaborative Rebrand
Role: Lead Designer, Creative & Art Director
Our internal student-facing brand, Campus Collaborative, needed a rebrand to connect to the newwer generation of college students. The platform specializes in providing brand partnership opportunities and career building information for college students.
I worked directly with our VP of Marketing to on the rebrand to enhance our brand identity, visual compenents, and creative strategy. The updated direction and design embraces vibrant colors that align with the young & curious energy students bring across campuses nationwide.
Additionally, I created custom icons that realte to on-campus life and activities to visually illustrate student experiences.
RESPONSIBILITIES: CREATIVE & ART
DIRECTION, DESIGN, CREATIVE STRATEGY, & ILLUSTRATION. EMAIL MARKETING, BRAND GUIDELINES, SOCIAL MEDIA ASSETS & MERCH DESIGN FOR STUDENT CREATORS AND EMPLOYEES.
Lauren Hall
Client: Lauren Hall
Project: Logo & Visual Identity
Role: Designer & Art Director
Created a visual identity and logo Lauren Hall. She is a professional singer and songwriter from Chicago, that had her big break on the Voice Season 17. As Lauren solidifed herself as an artist, it was time to create her visual identity.
Her visual identity inclues custom lettering, a vibrant color palette, logo, and musical illustrations. The guiding light for this project was visualizing her energy by combining a retro look with her classy & sassy style.
The custom lettering comes through in the L in her name. I added a swash to the L as the the original L in the typeface did not have
RESPONSIBILITIES: GRAPHIC DESIGN, ART
DIRECTION, CUSTOM LETTERING, & CREATIVE STRATEGY
Agency: Newbridge Marketing
Client: HI-CHEW
Role: Lead Designer & Art Director
The Back-to-School Fall 2025 campaign with HI-CHEW encompassed creating a sticker sheet, microsite, and branded typeform for students to enter the sweepstakes.
The sticker sheet embodied a collegiate theme across the two mediums. Nodding at classic college motifs like a university medallion and a students license plate.
RESPONSIBILITIES: ART
DIRECTION & DESIGN, ILLUSTRATION, PRINT, FOR STICKER SHEET. AD, WEB DESIGN, LAYOUT, AND FORM STRUCTURE FOR SWEEPS MICROSITE.
Client: Design Museum of Chicago
Commissioned Artist: Alexis Gonzalez
Commissioned Artist: Alexis Gonzalez
The Design Musuem of Chicago partnered with DCASE and the Terra Foundation to produce an outdoor flag exhibition at the Tastes of Chicago from 2025-2026. The exhibition features 26 artist-designed flags each celebrating a letter of the alphabet (A-Z) through unique letterforms and typefaces.
Assigned letter: Q
Chicago is a quintessential city. Our city fully embraces a myriad of cultures, diverse neighborhoods, and historically represents human innovation.
Assigned letter: Q
Chicago is a quintessential city. Our city fully embraces a myriad of cultures, diverse neighborhoods, and historically represents human innovation.
FEATURES: GRAPHIC & TYPE DESIGN
Client: Stagehands
Art Director & Bag Construction: Abbey Johnson
Role: Graphic Designer & Illustrator
The focus of the project was to raise money in order to benefit CPS Arts RE:ALIZE and RE*VER*BER*ATE program and the youth's interest in creative fields. This project simultaneously champions the collaboration between Chicago creatives, as the designer, a creative director, an independent printer, photographers and other creatives that were involved in the project.
All 22 limited edition totes sold out, which left two up for lucky raffle winners.
Art Director & Bag Construction: Abbey Johnson
Role: Graphic Designer & Illustrator
Illustrated and designed a communal music ecosystem. Inspired by what I
see during concerts held within the historic walls of Chicago
independent music venues; music is what brings many Chicago creatives
together in harmony and community.
The focus of the project was to raise money in order to benefit CPS Arts RE:ALIZE and RE*VER*BER*ATE program and the youth's interest in creative fields. This project simultaneously champions the collaboration between Chicago creatives, as the designer, a creative director, an independent printer, photographers and other creatives that were involved in the project.
All 22 limited edition totes sold out, which left two up for lucky raffle winners.
RESPONSIBILITIES: GRAPHIC DESIGN & ILLUSTRATION